The way ahead

Corporate information

This mini web describes our strategy and how we are working to achieve our strategic aims and objectives.

Over time it will report on how we are perfoming.

It is also a learning resource aimed at helping the key stakeholders in the development and implementation of our strategy understand concepts and how they can contribute to achieving success.

What is strategy?

Strategy is the direction and scope of an organisation over the long-term.

Strategy achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations. 

In other words, strategy is about:

• Where we are trying to get to in the long-term (direction)
• The market for our activities and services and the kind of services and activities we should be involved in (markets; scope)
• How we can perform better in delivering our services and activities (advantage)
• The resources (skills, assets, finance, relationships, technical competence, facilities) that we need in order to be able to be able to deliver on our stakeholders expectations (resources)
• The external, environmental factors that affect our ability to deliver (environment).
• The values and expectations of those who have a stake in and around the business? (stakeholders)

Before you proceed further you should have an understanding of the following concepts.

What is a strategic plan?

Why is a strategic plan important?

 What is the purpose of our organisation?